THIS WEEK’S QUOTE
“It’s much harder to understand what doesn’t make sense” - me.
It explains the problems we have when trying to communicate irrational things to people. When the brands and products we’re supposed to be talking about don’t actually make sense, it makes the job a lot harder. Unfortunately this is most of the time. Advertising used to be a great way of pasting over the cracks but not for much longer because people are getting smarter and learning where not to look