Globalrichlist Update
I’m the 42,698,030 richest person on earth! Discover how rich you are! >> |
i’m sure you’ve come across this before but here’s some more recent developments
we launched the globalrichlist three years ago now as what we thought would be a quick viral blowout. sure enough it did just that and got acclaim, millions of visits, thousands of inbound links, a few donations and an exceptional google rating
but what surprised us and where there’s perhaps a lesson for marketeers is what happened next. the GRL has become a tool and the steady average of 70k unique visits a month is testament to the fact that it has become a common, shared reference point for conversations, lessons and teachings about wealth perspective and a very persuasive and impactful one at that
evidence of this is also affirmed by the recent mention on daily candy and bigger still the top of Digg rating for monday and second most popular digg this week. 150k visits in less that a week and still counting
marketeers are often all too willing to switch off the online bit when the campaign’s shadow has passed over the town. here’s a little piece of evidence of how that might be entirely the wrong thing to do
UPDATE: fuller article published on PSFK
November 16th, 2006 at 3:57 pm
Here is a simple, yet highly engaging app with magical viral touch. It actually makes me happy that you’ve done it yourself and not as part of brand/marketing communications. (Although I believe that if indeed good magazine or any other brand with an authentic ethical bent would have immensely benefit from such a tool.)
great.